Try Blue It Is The New Red
Remember the Disney Pixar movie Wall-E? One scene especially got to me. It is the one where over- weighted human beings (which we might become by eating crap all day while stoping all physical activities, as we get more and more involved in the virtual world) are circulating on hoverwheelchair around the city. Everyone is wearing red, all of a sudden an add on the radio shouts ”Try blue it is the new red!” all the billboards are flashing with ”Blue is the new red”. In a few seconds everyone reach to a button on their space-city-suits and the entire town is now wearing blue.
Cool vs. Uncool
The important point here, is how fast products and brands will go from cool to uncool in the coming years. The shelf life of something, including yourself as a leader, influencer or evangelist is going to become drastically shorter as time go by. Myspace was cool now it is not (uncool translates to, in this case, you loose hundreds of millions) then Facebook (not so hot after IPO mess…) was cool, then Twitter,Tumblr., Instagram,Google + now Path and Pinterest. Cool is the holly grail that everyone and every brand want to be for as long as they can.
Everything in this universe is cyclical. Nothing, not even us are forever Kurzweil would probably argue otherwise. The biggest mistake, in my honest opinion,is to try hard to stay cool forever. Constant inovation, while sticking to your core beliefs are ways to keep a certain level of coolness. Most importantly as a brand, it is how much you care about the people that makes you cool. Caring is not a a number thing that you can figure out with google analytics, SEO madness with software packing more and more numbers… caring is not mathematical. Caring, and I know it is going to sound outrageously cheezy, but caring comes from the heart.
And The Winer Is
As a brand or an individual,stay young at heart, care genuinely about your fans, use humor and tact to solve problems. Don’t try…Be cool!